Many people often confuse advertising displays with televisions because they do look quite similar in appearance. However, there are distinct differences in their applications, especially in a retail setting. 1. **Attributes and Usage Differences** An advertising display is a new media concept referring to a multimedia professional audio-visual system that displays commercial, financial, and entertainment information through large-screen terminal display devices in various outdoor and other public places where people gather. A television is a device primarily composed of parts like a high-frequency head, accompanying audio head, audio channel, public channel, synchronous scanning channel, color control display, and power, widely used in households. 2. **Safety Index Difference** Televisions often use ordinary plastic shells. Aging of the shell or short circuits in the internal circuit can easily cause a fire, resulting in a lower safety factor. Advertising displays use non-combustible materials for their entire casing. In case of an open flame,…

In this edition, Blueview will explore the new opportunities brought by digital signage based on its innovative research and development achievements in the field of digital signage and its customer service experience. We will also invite industry colleagues to discuss how to strategize digital signage, combining it with Blueview's digital signage solutions. The signage and signboard industry is an emerging sector in China, comprising tens of thousands of signage companies, big and small. Signage, as an integral part of the public environment, not only satisfies basic societal needs but also reflects and symbolizes the cultural and temporal spirit of cities and regions. The Current State of the Signage Industry in the Context of Smart Cities Lack of Branding Traditional signage, limited by technological capabilities, gradually fails to meet the demand for branding, making it challenging to represent and promote brands effectively. Low-quality signage products tend to exhibit noticeable light degradation…

On September 11th, a study group from the Shanghai Sign Industry Association visited Blueview Chengdu Headquarters for research and investigation. With over 170 member companies, the Shanghai Sign Industry Association plays a significant role in the signage industry nationwide. We are honored to have invited the Shanghai Sign Industry Association for this visit, aiming to exchange knowledge and promote the development and progress of the industry in the post-pandemic era. During the symposium, Blueview warmly welcomed the Shanghai Sign Industry Association study group. Chairman Mr. Li first emphasized the strategic significance of Blueview's full industry chain layout in the face of the challenges posed by the post-pandemic era. Blueview provides comprehensive solutions for LED intelligent signage, digital signage, and full-scene LED store decoration based on the full industry chain. President Mr. Zhou and Secretary-General Mr. Li of the Shanghai Sign Industry Association delivered speeches, acknowledging Blueview's focus and persistence in…

Blueview adheres to its consistent design style and brings the latest research and development achievements in digital signage, leading the industry in product innovation. Let's take a look at the highlights of Blueview's booth at this exhibition! Various innovative products on display Blueview's booth at this exhibition includes the COB display area, soft strip display area, module display area, lightbox light source display area, LED wall washer, LED light bar, and more. The SFO soft wall washer strip offers multiple options for light emission angles, suitable for various small scenes applications with reliable quality. The BC6-S1 provides a 175°wide beam angle, with uniform and consistent colors. In the neon series exhibition area, the N2-8 neon featured 30m super-long run with one end power feeding, no brightness difference from end to end, IP68 super waterproof, and IK10 strong impact resistance. They are suitable for building edge lighting, large-scale bridges, ships, cruise ship decorations, and more. Diversified store decoration solutions The…

Blueview invites you to join the global advertising industry's "Oscar" annual event! The 23rd Shanghai International Advertising Exhibition SIGN CHINA cordially invites you to attend and continue to inject strong momentum into the industry's development. The SIGN CHINA exhibition has gained a good reputation in both domestic and international markets. It is reported that this year's exhibition will bring together over 2,000 exhibitors, covering an exhibition area of up to 60,000 square meters. Blueview has won numerous fans at previous Shanghai International Advertising Exhibitions. The color blue symbolizes hope and aspiration, and Blueview's brand elements add brilliance to the exhibition. New and old friends will join Blueview in opening a technology exchange summit, showcasing innovative products to deeply impress the audience. Professional teams from both domestic and international markets will gather at the exhibition area for in-depth learning and communication, sharing the latest technological achievements, and learning from each other…

On August 15th, the "Consumer Promotion and Scene Revolution" Conference and Wenjiang District Investment Promotion Conference were held in Chengdu. The event focused on creating an innovative ecosystem for modern business industries, and Blueview was invited to attend as a representative enterprise in the Chengdu region. The leaders of the Wenjiang District Commerce Bureau delivered speeches on behalf of the organizers. The event aimed to build a platform for communication and exchange between enterprises inside and outside the district, and promote the construction of a modern business industry cluster through investment attraction and business collaboration. Mr Liu, the Technical Director of Blueview delivered a special lecture entitled "Utilizing 'Light and Shadow' Technology to Create New Store Scenes". Starting from the perspective of a comprehensive LED store decoration solution, he provided new ideas and paths for the development of China's commercial store decoration and exhibition industry. The lecture introduced the principles…

The full industry chain is an innovative development model that plays a positive role in the development of various industries! I. Characteristics of the Full Industry Chain 1.  business ideology and concept. 2. an open system that ultimately forms a corporate culture. 3. a model that can improve the utilization of enterprise resources. 4. reflects the strength of the enterprise, as without long-term historical accumulation and asset scale, it is difficult for general enterprises to establish a full industry chain business model. 5. a way to improve operational efficiency and reduce transaction costs. 6. an operationally coordinated ecosystem that requires unified team goals and concerted efforts. II. Significance of the Full Industry Chain for Industry Development 1. Building a new industry ecosystem Currently, in many projects, we face complex supply systems, which lead to problems such as product mismatch, system incompatibility, unclear responsibility allocation, and difficult after-sales issues. By using…

Looking back at the first half of 2023, industry events such as the Guangzhou Light + Building Exhibition, Shanghai International Printing Exhibition, and the 4th Sign Culture Festival have witnessed a booming industry and showcased the strong recovery momentum of the advertising and signage industry in the post-pandemic era. However, the industry still faces challenges and intensified competition. How can industry enterprises break through? Incremental space in chain stores in 2023 According to Blueview's observation, there will be two significant changes in the automotive 4S stores. Firstly, the number of new energy vehicle stores will surpass traditional gasoline vehicle stores. Secondly, an increasing number of 4S stores will be located in commercial complexes. This trend is similar to the development pattern of mobile phone stores in the past. Further segmentation of industry customer groups Currently, customer groups are gradually diversifying. Many industry enterprises used to have government orders or mainly…

At 20:00 last night, the opening ceremony of the 31st summer edition of the FISU World University Games was held in Chengdu. The torch tower was illuminated Chengdu FISU Torch Tower The Chengdu FISU Torch Tower consists of a base, body, and crown. Throughout the entire FISU, the sacred flame of the torch tower will burn brightly. Chengdu FISU Main Venue The main venue consists of "one stadium and three arenas" with a total construction area of approximately 320,000 square meters and a total land area of approximately 678 acres. The sports stadium will serve as the venue for the opening ceremony. Chengdu FISU Shooting Hall Red, orange, yellow, green, cyan, blue, and purple, the colorful neon lights gradually illuminate. The top lights flicker like shining stars, while the bottom light strips flow like surging waves. Welcomes you to Chengdu During the FISU, themed "Enjoy Chengdu," 11 cultural and sightseeing routes will…