Blueview provides a complete lighting solution for Jetour 4S stores!

Jetour, a new brand established by Chery Group in 2018, has become one of China’s fastest-growing independent automotive brands. As part of Jetour’s nationwide store upgrade program, approximately 80–100 stores are planned for rollout. From bid selection to the implementation of pilot stores, Blueview has been deeply involved throughout the process, with all LED and lighting products for the stores supplied by Blueview.

01

Lighting fixtures account for only a small portion of overall renovation costs, yet they have a significant impact on the atmosphere and overall experience of a branded space. Well-designed lighting can enhance customer experience, support sales conversion, and increase brand value.

Blueview proactively worked with the client to verify product specifications one by one, while also developing a standardized product list to accelerate the establishment of unified procurement standards and significantly improve project efficiency.

02

Jetour plans to roll out 80–100 stores annually, with the project spanning 2026–2027 and stores progressing at different construction schedules.

Drawing on its extensive experience serving large chain projects such as Huawei and Yonghui, Blueview established a dedicated project team and implemented a service system featuring dedicated project coordination, cross-department collaboration, standardized planning, and phased management.

This ensures that the entire process—from ordering, production, and delivery to adjustments—is fully coordinated and under control.

03

Automotive 4S stores have stringent requirements for lighting hierarchy, uniformity, and ambiance. Blueview optimized product specifications from the design stage, developed dedicated Jetour lighting standards and implementation guidelines, and applied them to all subsequent new stores to ensure lighting performance consistently exceeds expectations.

Blueview also developed a dedicated Lighting Installation Guide to standardize installation and acceptance procedures nationwide. This minimizes variations caused by on-site installation, significantly reduces rework costs, and ensures accurate implementation of the intended lighting design.

04

For project implementation, Blueview adopted a “pilot store first” strategy.

The Harbin pilot store opened on August 1, providing a benchmark for nationwide dealers to visit and experience firsthand, while establishing a practical reference standard for subsequent stores.

From lighting supply to full-chain service

For the Jetour project, Blueview is doing far more than simply selling or supplying lighting products. For the complex requirements of a nationwide chain-store rollout, Blueview provides a full-chain service covering bid participation, product-list standardization, order planning, factory scheduling, on-site technical guidance, and pilot-store implementation.

Looking ahead, Blueview will continue to deepen its expertise in automotive retail lighting, further develop its end-to-end service capabilities, and provide more automotive brands with professional, efficient, and hassle-free integrated lighting solutions for nationwide store upgrades.