11-12-2025 • news
On December 6, the China Signage Digitalization Summit—guided by the National Advertising Institute and proudly sponsored by Blueview—successfully concluded today in Chengdu. Centered around the theme “Digital Empowerment · Linking the Future,” the summit opened a new chapter for the signage industry’s digital, green, and integrated development. The event focused on the “full signage industry chain,” perfectly aligning with Blueview’s strategic roadmap of building a “complete LED signage lighting ecosystem.” Driving Industry Transformation: From Manufacturing to Intelligent Manufacturing The summit aimed to promote the industry’s evolution from traditional “manufacturing” to “intelligent manufacturing.”Zhang Guohua, President of the China Advertising Association, emphasized that the signage industry must seize the opportunities presented by the construction of Digital China, integrate technological innovation deeply into brand communication, and enhance the global visibility and influence of Chinese brands.Ding Junjie, Director of the National Advertising Institute, highlighted that digitalization is not only a technological upgrade but also…