Blueview × BigPizza Restaurant Lighting Project

BigPizza, a well-known local pizza brand in China, was founded in 2002 and has grown to nearly 400 locations nationwide. We are proud to be its strategic partner for LED and lighting solutions.

Based on the characteristics of BigPizza’s buffet-style restaurants, its approachable brand identity, and the spatial layout of its stores, Blueview developed a professional, customized lighting solution featuring a comprehensive range of lighting products, including recessed spotlights, track spotlights, grille lights, panel lights, and silicone LED strips.

During project implementation, the customer reported that the lighting in some stores was too glaring. In response, we launched a dedicated R&D optimization program. The upgraded anti-glare luminaires maintain the required illuminance while significantly reducing glare when viewed from the side—truly achieving the concept of “see the light, not the fixture.” After successful validation, the optimized solution was rolled out across BigPizza stores, enhancing the overall quality of the restaurant lighting environment.

Lighting Solutions for Different Ceiling Structures

For different ceiling structures, Blueview selected surface-mounted single-head LED grille lights for open-ceiling spaces and recessed LED spotlights for suspended ceilings, creating soft and uniform illumination.

Highlighting Food with Focused Lighting

Dedicated spotlights and track lights above the buffet area bring out the color, texture, and freshness of BigPizza’s signature pizzas. Carefully balanced color temperatures are also used to distinguish different food categories, creating an instantly appealing visual experience for diners.

Creating a Comfortable Dining Atmosphere

The dining area is designed as a relaxing space where guests can enjoy their meals. Blueview installed recessed LED spotlights at a height of 3 meters, creating distinct and intimate pools of light with soft contrast against the surrounding areas.

Warm color temperatures provide a cozy and comfortable atmosphere, allowing diners to enjoy a sense of warmth amid the lively restaurant environment and enhancing the overall dining experience.

Guiding the Dining Flow with Light

Wide-beam recessed spotlights are used along the aisles to provide sufficient general illumination while clearly guiding diners along the food-serving route.

Integrating Linear Lighting into the Space

Neon LED strips, COB LED strips, and other linear lighting solutions are extensively used throughout the stores. Combined with Blueview’s high-quality, reliable power supplies, the lighting follows the architectural forms of eaves, columns, and other spatial elements.

Beyond enhancing the visual appeal of the space, the linear lighting also subtly guides diners along the circular buffet route.

Bright, Efficient Lighting for Back-of-House Areas

For the kitchen and food preparation areas, Blueview selected white-finish LED ceiling spotlights. Combined with 6000K high-CRI white light and LED panel lights, the solution provides bright, sufficient illumination to ensure a safe and efficient working environment for staff.

Lighting That Creates Business Value

Blueview will continue to use light as a medium to develop professional, cost-effective lighting solutions tailored to the needs of restaurant brands. By unlocking the commercial value of light and space, we help more brands stand out in an increasingly competitive market.