BINGXUE & Tea Brand Spaces Illuminated by Blueview
Founded in 2014, BINGXUE has achieved remarkable growth, expanding from a regional brand into a global chain in just over a decade. As of July 2025, the brand had signed more than 4,500 stores worldwide, covering all 31 provincial-level regions across China and expanding into 16 overseas countries and regions.
BINGXUE believes that today’s consumers are looking for more than great-tasting drinks—they are seeking memorable experiences. Especially among younger generations, the emotional value and social atmosphere of a space have become just as important as the products themselves. To meet these expectations, the brand is creating a “third place” for urban youth, offering a premium and welcoming environment beyond home and work.
From signature fragrances that fill the space with a subtle tea aroma to exclusive background music that enhances the customer journey, every detail contributes to the overall experience. At the heart of this immersive environment is Blueview’s professional LED lighting solution.
A Layered Lighting Solution for an Elevated Store Experience
Located on the third floor of Wanda Plaza in Dezhou, Shandong Province, this BINGXUE store is a representative example of the brand’s latest store upgrade.
The project adopts a comprehensive lighting system combining wall washers, spotlights, and downlights, with nearly one hundred low- and medium-power spotlights installed throughout the store. Together, they create a layered lighting environment that enhances spatial depth, highlights key merchandising areas, and elevates the overall customer experience.
Unlike traditional lighting suppliers that simply provide fixtures, Blueview delivers a one-stop solution covering lighting design consultation, product development and manufacturing, large-scale supply, and project implementation support. This integrated service helps chain brands maintain consistent lighting performance and reliable product supply as they expand across the country and around the world.
Bringing Every Product to Life
High-CRI low- and medium-power spotlights accurately illuminate display shelves, enhancing contrast while faithfully reproducing the vibrant colors of fresh fruit, smoothies, and creamy ice cream. Every drink becomes a visual highlight that stimulates customers’ appetite and purchasing desire.
Creating Comfortable Spaces for Social Interaction
In the seating area, warm white lighting creates a refined and comfortable atmosphere. Ceiling-mounted wall washers provide soft, indirect illumination, while localized lighting around tables and corners forms intimate personal lighting zones that offer a greater sense of comfort and privacy. The inviting environment encourages customers to stay longer, socialize, and share their experiences.
Built for Long-Term Chain Operations
Blueview’s complete range of commercial lighting fixtures is designed for long operating hours, featuring low lumen depreciation, stable performance, and excellent durability. These advantages help beverage chains reduce maintenance requirements and lower long-term operating costs across multiple locations.
Lighting the Future of Chain Retail
As competition in the beverage industry increasingly shifts toward customer experience, Blueview remains committed to empowering chain brands with comprehensive one-stop lighting solutions. Through outstanding lighting quality and reliable project delivery, Blueview helps brands create more attractive commercial spaces and accelerate their expansion into broader markets.