From April 18 to 20, two major franchise events, led by the Henan Chain Operation Association, were held concurrently in Zhengzhou. Mr. Zhang, General Manager of BLUEVIEW, sincerely invited chain industry peers to explore lighting challenges in the restaurant sector and share new ideas for enhancing brand value.
Henan’s Chain Store Growth: 15% Increase
In 2024, Henan’s total retail sales exceeded 2.7 trillion RMB, marking a 7% year-on-year growth. The number of chain stores grew by 15%, reflecting steady and positive development in the province’s chain industry.
Digitalization and Smart Technologies Drive Precision Operations
Digital transformation in the catering stores is accelerating. The use of intelligent technologies, including LED/LCD displays in catering spaces, is becoming increasingly common. BLUEVIEW’s smart distribution boxes, with their integrated smart electrical system, provide strong support for improving operational efficiency in chain stores.
Systematic Lighting Design Boosts Brand Value
Mr. Zhang Wengao, General Manager of BLUEVIEW, delivered a keynote speech titled “Enhancing Brand Value and Customer Memory through Lighting Design.” He emphasized that optimizing a store’s lighting environment and using high-quality light sources to create immersive dining experiences can significantly boost customer repurchase rates, operational efficiency, and social media exposure.
BLUEVIEW Empowers Chain Growth with Integrated LED Solutions
Having served over 1,000 brands across 15 industries with its direct sales and full-stack solutions, BLUEVIEW leverages years of expertise to accompany chain enterprises in their growth journey. In addition to providing professional lighting system design, customized full-category products, and comprehensive after-sales service, BLUEVIEW offers cost-effective solutions that help brands optimize costs and enhance efficiency.
