This year, Blueview will participate in 7 major domestic exhibitions and 17 regional exhibitions, we officially launched Blueview’s 2025 National Tour Exhibition. Recently, five exhibitions have opened simultaneously, showcasing the industry’s enterprises and LED products, each highlighting subtle industry changes and the latest market trends.
No matter how marketing channels change, persistent brand building remains a powerful tool to navigate through channel shifts. For example, while others focus on cost reduction, Blueview takes the lead in advocating for cost control and efficiency enhancement. Some companies are trying multi-brand strategies, but this could dilute the original brand’s position in the customer’s mind.
Currently, the industry’s internal competition is mainly reflected in pricing. However, there is no way forward by lowering prices. In times of intense competition, companies need to increase their value, break through upwards, and seize emerging opportunities.
The advertising signage industry still has potential, with diversified standards such as serving different industries and customers. In terms of product specialization, some companies focus on breakout products, while others coordinate to launch two or three key products.
Blueview’s corporate culture emphasizes the cultivation of two core qualities: ambition and learning ability, being quick to absorb the latest trends, and finding the right positioning and strategy.
