From April 14 to 16, the CCFA New Consumption Forum – 2025 China Chain Catering Summit was held in Chengdu. The conference focused on a wide range of topics, including macro trends, new technology applications, and resource integration. Blueview joined the discussion with leading catering brands, presenting its integrated LED lighting solutions to explore the core lighting needs of chain store.
1. Leading Brands Share Insights to Drive Industry Growth
In 2024, China’s catering chain penetration rate rose from 19% in 2022 to 23%. However, many new entrants lack operational experience, resulting in serious homogenization and weak market viability.
Industry leaders contributed valuable insights on how to achieve sustainable growth and navigate market cycles:
Adapt to Change – Zhang Jiayin, CEO of McDonald’s China, emphasized the importance of staying true to one’s core competencies and not being swayed by external forces.
Grasp Trends – Cargill highlighted the importance of aligning with national food regulations and the rising consumer interest in healthy oils.
Understand Consumers – Xu Weilun, CEO of CFB Group, discussed how to grow alongside Gen Z consumers.
Pursue Innovation – Haidilao continues to break boundaries through scene-based innovations, such as outdoor camping-style hotpot, late-night food trucks, and satellite delivery stores, allowing customers to “enjoy Haidilao anytime, anywhere.”
Empower with Technology – The use of blockchain traceability, intelligent restocking algorithms, and smart kitchen technologies is improving supply chain efficiency and food quality in Chinese cuisine.
Win-Win Collaboration – McDonald’s has built long-term partnerships with key suppliers based on mutual trust and support, enabling a robust and reliable supply system.
2. Blueview Explores Core Needs in Chain Catering Lighting
Mr. Li from Blueview was specially invited to the CCFA Committee for Restaurants and New Tea Beverages, where he delivered a keynote titled “Integrated LED Lighting Solutions for Chain Stores.” His speech addressed current challenges in restaurant lighting and facilitated deeper discussions with brands on their fundamental lighting needs.
During the summit, numerous catering brands and upstream/downstream enterprises participated in an interactive exhibition. Blueview showcased its comprehensive LED lighting solutions for chain stores.
One of the highlights was the debut of Blueview’s newly launched Smart Distribution Box for Chain Stores, which recreates real usage scenarios and offers professional support for brand upgrades. Key features include:
Ensuring safe and easy electrical control.
Integrated and intelligent power management for chain store locations.
Reducing labor and operational costs.
